How to Boost Sales on Amazon and Dominate
As a retailer on Amazon, you must stay updated with market trends and improve your current marketing strategies. Since Amazon is an online platform, you need to be on your toes. With the rising innovation and technological advancement, boosting sales on Amazon has become easier.
As more options become available for Amazon retailers, businesses are becoming more competitive. Since 2016, retail sales have increased by a whopping 50%. What’s important for Amazon sellers is that most of these sales are carried out through Amazon.
If you haven’t switched to Amazon yet, you’ll probably make up your mind by the end of this blog post. However, if you are already working on this magnificent platform, you will probably boost sales and increase your revenue. In this blog post, I’ll share the latest and greatest ways of
boosting your sales on Amazon. So, keep reading to learn more.
How to Boost Your Sales on Amazon
Amazon is a huge platform for sellers to sell their products. From private label to dropshipping, everything is possible through Amazon’s website. However, you need to know the quirks of this e-commerce giant before you dream about rolling in money. Here are some of my tried and tested ways of boosting sales on Amazon.
1. Be More Than Just A Seller
Amazon is a platform dedicated to empowering small business owners by allowing them to have an online presence. Most businesses don’t realize this opportunity and follow conventional marketing techniques. Since Amazon has huge internet traffic, sellers can generate sales and manage their business. However, it’s challenging for such businesses to grow and boost their sales on Amazon.
In contrast, businesses that have understood how Amazon works and how they can acquire new customers have built an outstanding business. The best way to boost your sales on Amazon and gain new customers is by being more than just a seller. For instance, you should focus on delivering value than just communicating different aspects of your product. Here is how you can outshine your competition.
- Realizing Your Business Value: Think about the knowledge you have about your product and how it will benefit your customers. Instead of pitching boring content that only illustrates your product features, you should focus on content that presents a solution rather than a product. This content approach adds value to a vanilla product, and your sales start increasing, even if you are operating in a highly competitive niche.
- Share Your Value Beyond Amazon: Knowing what problems your product solves in one thing. But communicating with them requires a whole other set of skills. Moreover, you need to think beyond Amazon if you want to boost your sales. Therefore, guest posting on different sites or creating your blog page can spread the word about your business and your product.
2. Get Help From Influencers
Influencer marketing is increasing day by day as the new generation takes over social media. These influencers have a huge fan following because of their content, and they are considered authoritative in their respective fields.
Moreover, an influencer doesn’t have to be someone on Instagram. Most businesses work with influencers that are on YouTube because of their reach. Hiring an influencer to market your product might sound straightforward, but it’s not. Some influencers have hired managers to increase brand collaborations, proving that influencer marketing is probably booming more than your Amazon sales.
The right way to hire an influencer is to short-list ones related to your product and reaching out to them for collaboration. But, it would help if you came up with a strategy; otherwise, you won’t get a reply back. Some influencers have more followers than established brands, and their rates are higher. However, you can work on a commission basis program.
All you have to do is:
- Find relevant influencers
- Contact them
- Ask them to promote your product and give them a coupon code for discount
- Pay your influencers on a sale commission basis so that you don’t have to pay out of your pocket
If you are having trouble finding the right influencer for your Amazon marketing strategy, you can check out Amazon Associates or Amazon Influencer Program.
3. Try Amazon Sponsored Ads
Amazon sponsor ads are a great way to boost your sales. You can place your product on the front page of Amazon by paying nominal charges. Amazon sponsored ads are similar to Google PPC, and you need to find keywords according to your product. You can deviate a little by targeting keywords that indirectly relate to your product. These keywords might also be inexpensive, and a few successful sales will bring you in profit.
Furthermore, you can even set a budget for your Amazon-sponsored ads. Therefore, it’s important to determine how much you are willing to spend to boost your sales on Amazon.
4. Get Reviews
Reviews are the most important aspect of being a successful Amazon seller; this is because people tend to buy after reading reviews, so you need to ask your buyers to share their thoughts. Getting fake reviews will alert Amazon of your activities and might result in a ban from the platform. However, there is no need to invest in fake reviews because if you play your cards right, you will get organic traffic to your online store on Amazon. Here are a few where you can get reviews from your customers.
- Pursue Your Customers Via Email: When customers sign up on Amazon, they have to enter their email addresses; this allows sellers to contact buyers for additional information. You can use this to your advantage and ask for reviews. However, you don’t have to be pushy or needy for a review. Leave a sweet message asking for the buyer’s feedback or product review.
- Include a Note in The Package: If things aren’t working well through email, you can send a handwritten note along with the package. It’s a small gesture, but you will be surprised to see its effectiveness.
5. Optimize Your Store
Online businesses depend on optimization and keywords. Amazon is no exception. You can rank your product on Amazon’s first page without optimizing your product for SEO. The idea behind this is to make your product visible for organic traffic. Plus, adding relevant keywords will boost your brand awareness, and you will start getting organic orders. However, optimizing your Amazon store is more than just SEO. Here is how you can optimize your Amazon store to boost your sales.
- Make Your Titles Descriptive: Titles are the first things visible to your target audience, and it’s your first chance to make sales. Generally, titles aren’t descriptive. However, it’s important to write long-form titles on Amazon because it gives you more room to enter your keywords.
- SEO Optimized Descriptions: Searching for relevant keywords and adding them to your product description will greatly improve the SEO of your Amazon store and put you at the forefront of SERPs.
6. Leverage Video
In addition to reaching customers through content and it’s also important for Amazon sellers to tap into different channels of marketing as well. One of the best ways of improving your sales on Amazon is by adding videos; this is because videos have a high conversion rate, and people tend to watch videos to learn more about a particular product. Below are some of the forms of videos you can create to build your brand.
- Promotional Video
- Product Description Videos
- Customer Story Videos
Using YouTube to promote your product will help your business unlock more paradigms of marketing. Moreover, you will also gain new customers and boost brand awareness.
7. Automate Re-Pricing
Re-pricing your overwhelming product list is a time-consuming task, and you might be losing potential sales during the process. Several tools can automatically re-price your Amazon products in the shortest possible time. However, if you continue to manually re-price your products, you lose precious time that you can utilize elsewhere.
8 . Win Amazon BuyBox
Amazon buy box is the deciding factor between two competing businesses in the same industry. It’s a small button on the right-hand section of the Amazon product page that says “Buy Now.” This button allows customers to buy then and there without adding the product to their cart. The Amazon buy box prevents buyers from going to different sellers and checking other options. This way, your consumer will purchase from your not knowing about the market. The buy box is a unique feature Amazon offers to limited sellers and those who meet the criteria. Here are the following factors Amazon keeps in check before awarding the Buybox.
- Order Defect Rate
- Performance Metrics
- Quality of Customer Service
- How Long Have You Been On Amazon
These factors matter a lot, and they also determine your performance on Amazon. So keeping them above average is in your best interest.
9. Improve Your Product Pictures
Pictures play an important part in appealing to your target audience. Even if you the best price and an outstanding product, you won’t generate sales if you don’t have high-quality product pictures. Remember, the only breaking point on e-commerce stores is product pictures. Moreover, pictures are the only visual proof of your product, and if you don’t have good pictures, you won’t convince customers to buy your product. On the other hand, poor picture quality leaves a bad impression on the buyer and doesn’t show that you are working hard on your Amazon product.
10. Use FBA (Fulfillment by Amazon)
Amazon has become a leader in the e-commerce business by embracing innovation and newer ways of facilitating sellers on its platform. Amazon’s FBA program allows the seller to focus on selling and forget about shipping and other stressful activities. Moreover, Amazon takes the responsibility of packing and even return orders for its sellers, making things easier and convenient. Amazon FBA is not only an easier solution to selling, but it also allows retailers to focus on what matters. For instance, you could be spending a lot of time in customer dealing you won’t focus on SEO and other tasks. That is why Amazon FBA is an indirect means of boosting your sales because it gives you freedom of mind and relaxation from repetitive tasks.
11. Try Other Avenues of Marketing
Promoting your Amazon products through paid marketing is one thing, but you need to tap into other marketing channels if you are looking to increase your organic reach. These channels can include content marketing and giveaways. To boost your sales on Amazon, you need to do more than sell. Your goal is to increase brand awareness so that your name goes public and people know you are the best dealer in town in your industry; this is a long-term approach, but it bears fruits in the end. So, try to start a blog page or a giveaway to boost your social media likes and followers. As your social media grows, you will be able to interact with more customers and understand what they are looking for. Moreover, you can also ask your existing customers about launching a new product on Amazon and see their reaction. All in all, utilizing different avenues of marketing opens up room for growth and allows businesses to know what their customers are thinking.
Ending Note
Amazon is a vast platform that can create ample opportunities for your business to grow and expand into the digital horizon. Moreover, Amazon gives its seller tremendous opportunities to boost sales and increase revenue. It all depends on how well-informed sellers are about the platform and its capabilities.
If you enjoyed reading this blog post, you could find more on my website for digital marketing, Amazon marketing, and personal growth.
